Post by account_disabled on Mar 6, 2024 3:50:34 GMT
According to Wikipedia, a blog "is a periodically updated website that chronologically compiles texts or articles from one or more authors, with the most recent appearing first, where the author always retains the freedom to publish what he or she believes is relevant." Is that a blog? The Economist shares this definition to some extent: “personal online journal”, but warns that “more importantly, this definition misses the main point about blogs. Traditionally, journals were private or even secret affairs, and were never linked to other journals. people on the street A few days ago I embarked on this digital adventure that I share with millions of people and I am now reading an interesting interview in El País with Matt Mullenweg, creator of WordPress. Two statements are very revealing of this process of democratization of content (and, more importantly, of its publication). «Blogs are tools that allow people to express themselves on the Internet. Before, communication was carried out in one direction, you accessed the Internet and could read and read, we were passive consumers, like when you watch television or listen to the radio. The effect of the arrival of blogs is a bit like that produced by the arrival of the printing press.
The fundamental thing about Web 2.0 is the publishing capacity, the value is in the people and the content. There is also a change in the mentality of Internet users regarding the content they generate, over which they are also acquiring some control. Before we were like in the Middle Ages, where many worked a lord's land and achieved few benefits. Now they are shared between whoever hosts the content and those who produce it. It is a change of mentality that causes a calm revolution. "In twenty years there will be a president who today has a blog, and people will come back to him to see what he Industry Email List said."The figure of the community manager is consolidating among the transversal professions that these new communicative times demand. There is still a lot of uncertainty in the concept, but I know that the Spanish Association of Online Community Managers is working on the issue. A few weeks ago I met in Valencia with Selva Mª Orejón, vice president of the entity. In my opinion, a community manager is a manager of the communications of an organization and its audiences, understood from a relational perspective (in line with the postulate that markets are conversations.
teamwork We have been thinking about this new professional profile for a few weeks, an emerging phenomenon that responds to new communicative situations. Cristina Aced is working on the issue (and I hope she will have news soon). Furthermore, AERCO and the very active Territorio Creativo agency have recently published a downloadable whitepaper that answers some questions following an article by Jose Antonio Gallego. For this reason, the style book proposal prepared by Chema Martínez-Priego is very convenient . In her opinion, social media introduces two new fronts in communication and marketing departments. The first, due to the inevitable employment carried out by the employees of any organization, a non-controllable process that introduces a rich and complex diversity. The second, because of how organizations should communicate through social media. The result of this new paradigm: new guidelines and frameworks on which to build a strategy and communicative behavior. It's worth a good review. Style books. Notes for the boss of a community manager.
The fundamental thing about Web 2.0 is the publishing capacity, the value is in the people and the content. There is also a change in the mentality of Internet users regarding the content they generate, over which they are also acquiring some control. Before we were like in the Middle Ages, where many worked a lord's land and achieved few benefits. Now they are shared between whoever hosts the content and those who produce it. It is a change of mentality that causes a calm revolution. "In twenty years there will be a president who today has a blog, and people will come back to him to see what he Industry Email List said."The figure of the community manager is consolidating among the transversal professions that these new communicative times demand. There is still a lot of uncertainty in the concept, but I know that the Spanish Association of Online Community Managers is working on the issue. A few weeks ago I met in Valencia with Selva Mª Orejón, vice president of the entity. In my opinion, a community manager is a manager of the communications of an organization and its audiences, understood from a relational perspective (in line with the postulate that markets are conversations.
teamwork We have been thinking about this new professional profile for a few weeks, an emerging phenomenon that responds to new communicative situations. Cristina Aced is working on the issue (and I hope she will have news soon). Furthermore, AERCO and the very active Territorio Creativo agency have recently published a downloadable whitepaper that answers some questions following an article by Jose Antonio Gallego. For this reason, the style book proposal prepared by Chema Martínez-Priego is very convenient . In her opinion, social media introduces two new fronts in communication and marketing departments. The first, due to the inevitable employment carried out by the employees of any organization, a non-controllable process that introduces a rich and complex diversity. The second, because of how organizations should communicate through social media. The result of this new paradigm: new guidelines and frameworks on which to build a strategy and communicative behavior. It's worth a good review. Style books. Notes for the boss of a community manager.